is online video marketing a good investment for a small business?
I have a small local service business and wanted to know the benefits of doing online videos to help promote my business.
Hi Susan,
Online video is KEY to the success of your small business. First it helps differentiate you from your competitors. You can think of online video like websites 10 years ago...you were unique if you had a website and it gave you the competitive edge. The same applies for online video.
Second, video is an excellent way for your customers to get to know you. It gives a personal touch to your brand because your customers can see you, get to know you (especially if you publish videos frequently), and they will get to like you very quickly. This will build the trusting relationship which is needed for customers to buy from you. People buy from people they know, like, and trust. Online video covers all three.
Online video can also help you rank well in the search engines, especially if you use tags related to your location (your city, state, etc) when publishing your videos on YouTube and other online video sharing sites. Also the point below about the mRSS is also a great one and helps with your search engine rankings.
Ok, now you get a feel about the value of online video...I just want to mention something very important. Online video is extremely FUN and ADDICATIVE - and is relatibvely SIMPLE if you choose to keep things simple (which I highly recommend). You can do most of the work yourself. Here are 7 free videos that walk you through the steps of creating your first YouTube video to market your business online:
http://www.easyonlinevideotips.com/how-to-create-a-youtube-video-to-market-your-business-online/
If you have any other questions, don't be shy to ask. We are all here to help.
Cheers,
Hani Mourra
http://www.easyonlinevideotips.com
Unleash the Power on Online Video for Your Business
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